Twitter Branding

Tweet, Retweet #PersonalBranding

It is very important to utilize Google searching and indexing as a Twitter brand. It is strongly encouraged to have an active Twitter account to stay engaged with a variety of topics associated with your brand. Creating a twitter page for both personal and professional use prevents you from alienating personal friends by using one single account for professional use.

“I actually find Twitter to be the most useful and fun Social Platform because you can follow anyone you find interesting, and easily interact with an open dialogue with people such as best-selling authors, insurance CEOs, business experts, and people you simply find fascinating.” (Paradiso. 2015).

On the opposite of Facebook, you want to follow brands and professional figures who interest you and can share insight and knowledge that your brand agrees with and let individuals follow you. Twitter also gives the opportunity to share pages, articles and information from outside of Twitter with your followers, including your own work, other professionals, and new trends for topics you represent.

Hashtags in your posts create engagement with those who search for them, Twitter Lists help find the top users for your brand’s target audience, and retweets offer positive feedback chances for your network. These responses create opportunities for you to show your knowledge and are a great source of customer service (Gilbert. 2017). Always respond to messages positively and quickly.

Gilbert, S. (2017, January 16). Build Your Personal Brand on Twitter. Retrieved December 15, 2019, from https://www.personalbrandingblog.com/build-your-personal-brand-on-twitter/.

Paradiso, C. (2015). Your personal branding guide in the digital age. Insurance Advocate, (18). Retrieved from https://search-ebscohost-com.ezproxy.snhu.edu/login.aspx?direct=true&db=edsbig&AN=edsbig.A436543323&site=eds-live&scope=site

Benson, L. (2019, August 26). Social Media Comparison Infographic. Retrieved December 15, 2019, from https://www.leveragestl.com/social-media-infographic/.

09:49

The 4 Types of Tweets You Should be Posting on Twitter According to a Brand Strategist | Full Sail

Most users think of social media as a tool to promote themselves; in this video Brand Strategist Phil Pallen provides four types of tweets that you should be posting to Twitter — with only one, ‘Website Link,’ being used as a tool to communicate your own brand. As he explains, social media is not a tool for broadcast, it should instead be used as a means for conversation. By using a ‘Website Link,’ it draws the audience in longer than self-promotion would. Using the ‘Quick Question’ framework as a sole way to engage allows the content creator the ability to be on or off-brand, while ‘Industry Buzz’ is an opportunity for you to reinforce the fact that you are an expert in the field you are promoting yourself in it also provides users tips and can subsequently grow your audience through retweets. Finally, Phil talks about how ‘Networking Effort’ should be the reason you are on Twitter — to meet new people and create brand awareness. Speakers: Phil Pallen - Brand Strategist, Owner of Phil Pallen Collective Located in Winter Park, Florida, Full Sail University offers associate's, bachelor's, and master's degrees designed for the world of entertainment, media, arts, and technology. Full Sail's creative approach to education provides an immersive, fast-paced, and relevant learning experience that mirrors the workflow and collaboration found throughout today's rapidly evolving industries. Full Sail’s areas of study include music and recording, games, art and design, film and television, technology, media and communications, business, and sports marketing. Full Sail graduate credits include work on OSCAR®, Emmy®, GRAMMY®, ADDY®, MTV Video Music Award, and Video Game Award nominated and winning projects. For more information about Full Sail University visit our site: http://w.fullsail.edu/2yT04rR Full Session: https://youtu.be/qw-UjpaThig