Blog Branding
Let's Talk About Your Brand
Actively participating in conversations, locate your brand audience, and participate in the online forums/social communities/groups on other social media platforms creates an opening for your audience to get back to your blog pages. Linking everything to your blog is how you would spread your brand to grow your connections and knowledge in the field. Two main steps that Paradiso (2017) believes can help create your brand are the following:
First – Identify your brand
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Your passion
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What makes you stand out?
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Develop your main message
Second – Set up your website/blog
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Claim your domain
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Start your blog here.
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Set up Google Analytics
Google Analytics can tell you who’s using your site and why, and it’s completely Free (Paradiso. 2017)! It can help you realize what viewers like and dislike about your page, stance, and knowledge. That is important when starting your brand and creating positive experiences associated with it. You want to show that you took their information into account where you can.
Regardless of which social media platform is used, a personal branding strategy must be established. Without a strategy, the branding will fail (Vitelar. 2019). Many individuals reinforce the need to carefully select the online channels by priority to the effectiveness of your brand (Vitelar. 2019). When looking for which platform you should use, consider the self-presentation vs. social present like what is shown in the chart below.
Paradiso, C. (2015). Your personal branding guide in the digital age. Insurance Advocate, (18). Retrieved from https://search-ebscohost-com.ezproxy.snhu.edu/login.aspx?direct=true&db=edsbig&AN=edsbig.A436543323&site=eds-live&scope=site
Vitelar, A. (2019). Like Me: Generation Z and the Use of Social Media for Personal Branding. Management Dynamics in the Knowledge Economy, 7(2), 257–268. https://doi-org.ezproxy.snhu.edu/10.25019/MDKE/7.2.07
Siddiqui , M. Q. (2017, July 11). Creating a Personal Branding Strategy in 9 Easy Steps - Infographics -. Retrieved December 15, 2019, from https://dubaimonsters.com/blog/creating-a-personal-branding-strategy-in-9-easy-steps-infographics/.
